Subscription & SaaS Monetisation
Deep expertise in subscription economics — built inside one of the world's largest dating SaaS platforms.
Subscription economics is deceptively simple on the surface — acquire users, convert them to paid, keep them paying. In practice, it's one of the most complex and high-leverage areas of any SaaS business.
My understanding of subscription monetisation was built inside WhiteLabelDating.com (Venntro Media Group), one of the world's largest dating SaaS platforms powering 1,000+ brands globally. Over 13 years, I saw — and influenced — every part of the monetisation stack: freemium conversion funnels, pricing strategy, churn analysis, cohort-based LTV modelling, win-back campaigns, and the product decisions that drive long-term retention.
The principles are surprisingly transferable. The same frameworks that optimise dating platform conversions — understanding user intent signals, reducing friction at the payment moment, designing value experiences that justify the price — apply directly to B2B SaaS. The difference is scale and speed of feedback: consumer subscription businesses generate the data volume to test these hypotheses fast.
What This Looks Like in Practice
- Subscription pricing strategy and A/B testing frameworks
- Freemium-to-paid conversion funnel optimisation
- Churn analysis and retention programme design
- Cohort-based LTV modelling and forecasting
- Win-back and re-engagement campaign architecture
- Product-led growth strategy for subscription businesses
Related Insights
Tools & Platforms