Insights

Thinking Out Loud

Perspectives on GTM automation, AI-powered revenue systems, and what actually works when you're scaling without scaling headcount.

"The best sales teams in 2026 won't be the biggest. They'll be the ones with the smartest systems — where AI handles the repetitive work and humans focus on the relationships that actually close deals."

— David Adams

GTM Automation

Why Most B2B Outbound is Broken — And How Agentic Workflows Fix It

The shift from spray-and-pray to intelligent, adaptive outreach systems.

Revenue Operations

The COO Mindset: Why Revenue Leaders Need to Think in Systems

Moving from managing numbers to designing the machine that produces them.

AI & Automation

AI Won't Replace Your Sales Team — But It Will Replace Your Sales Process

Where AI fits (and doesn't) in a modern B2B revenue engine.

Partnerships

Scaling to 1,500 Partners: What I Learned Managing $30M in Affiliate Revenue

Frameworks for building and maintaining high-volume commercial relationships.

SaaS Monetisation

Subscription Economics for Dating Platforms — and What B2B SaaS Can Learn From Them

Cross-pollinating monetisation strategies across consumer and enterprise.

Founder Lessons

From Retention Rep to COO: The Case for Staying and Growing

Why depth of experience in one organisation can be more valuable than breadth across many.

Topics I Write About

GTM AutomationAgentic AIB2B Sales SystemsRevenue OperationsPartnership StrategySaaS MonetisationAd Network StrategyWorkflow AutomationAI-Powered OutboundSubscription EconomicsCommercial StrategyData & Analytics